BTL Marketing
Solution Highlights
The solution streamlines campaign planning and execution with a range of advanced features. It enables Market-wise, Brand-wise, and Combination-based Campaign Planning, allowing businesses to target specific segments effectively. Budget Planning and Approval Workflows simplify the process of allocating and managing campaign budgets. Configurable SLAs and TATs ensure timely campaign execution, while the Agency Portal facilitates seamless collaboration by enabling agencies to upload campaign plans against allocated budgets. The solution also integrates with Anaplan for comprehensive budget management and tracking. Additionally, Campaign Tracking features, such as impressions, ad tracking, and time trackers, provide valuable insights into campaign performance.
User Personas
The solution supports various stakeholders involved in campaign management. Brand Managers benefit from tools to plan and execute consistent and impactful campaigns. Media Agencies can collaborate efficiently and stay aligned with budgets and strategies. Sales Leadership gains visibility into campaign performance, and Marketing Teams are empowered to drive better customer engagement and brand outreach.
Business Impact
This solution delivers significant business advantages. It enhances visibility and effectiveness of media campaigns and budgets, ensuring resources are utilized optimally. With data-driven decision-making, businesses can refine their strategies for better outcomes. Higher customer engagement is achieved through well-planned and executed campaigns, while brand consistency is maintained by ensuring uniform messaging across different media channels.
Trade Promotion Management
Solution Highlights
The solution simplifies and enhances scheme management through a range of advanced features. It incorporates Scheme Planning and Budgeting to ensure effective resource allocation, along with Rule-Based Beneficiary Addition for precise identification of eligible participants. Scheme Definitions enable customization of scheme types, account groups, and gift allocations. The system supports Scheme Configuration and Approval Workflows, streamlining the creation and validation process. Key features such as Scheme Calculation and Pay-Out Confirmation guarantee accurate financial settlements, while Scheme Cloning allows users to make seamless updates to ongoing schemes. Additionally, the solution enables Claim Sheet Generation for efficient tracking and reporting.
User Personas
The solution caters to multiple stakeholders in the sales and marketing ecosystem. Field Sales Teams gain real-time insights into schemes and their utilization. Channel Partners benefit from clearly defined and easily accessible schemes. Sales Leadership monitors scheme performance to make strategic adjustments, while Marketing Teams leverage the tool for targeted campaigns. Sales Operations ensure smooth execution and compliance with workflows.
Business Impact
This solution delivers significant business value by enabling Data-Driven Decision Making for precise scheme planning and execution. It enhances sales and profitability through better participation and utilization. Improved inventory management aligns schemes with stock levels, optimizing resource use. The ability to conduct scheme performance gap analysis helps identify underutilized schemes and unmet targets by channel partners. Furthermore, AI-Based Insights provide actionable recommendations for optimizing channel partner performance, fostering business growth and efficiency.
